About Flashover – Australian Firefighting

Behind the curtain

Flashover is Australia’s fastest-growing and most recognised firefighting website, designed purely to deliver news and content relevant to Australian firefighters. We put our content in the hands of 15,000 – 25,000 readers a month with an audience built almost entirely from people within the firefighting industry.

Our goal

We’re set out to promote the positive side of Australian firefighting and become a resource for firefighters nationwide. We pride ourself on our credibility and strive to deliver content that is relevant to firefighters of all kinds. We don’t just want to be an Australian firefighting website, we want to be *the* Australian firefighting website.

What you will find on Flashover

  • Relevant current event stories
  • Positive mental health promotion
  • Gear and Accessory recommendations
  • A showcase of incidents, appliances and stations
  • Interviews with key figures and firefighters
  • Training and drill guides

What you won’t find on Flashover

  • Political debate or bias
  • Any form of content that seeks to defame, intimidate, influence or segregate firefighters
  • Posts or content that involve people who have been killed or trapped at incidents

What we post

We break our content down into specific categories to ensure we are delivering the right information for our readers.

Incidents and Appliances

Stories and posts relating to the lastest appliances being delivered to stations around the country, or content written to showcase the hard work and difficulties faced by firefighters. These posts are a staple part of Flashover’s content as we strive to highlight the efforts of Australian firefighters.


If we come across a bit of gear or technology that we feel would be useful for Australian firies – we’ll promote it. It needs to fall within our ethos of being of value and not purely a commercial gain for Flashover.

We maintain a section on the website called “Recommended Gear” where we keep a dynamic set of pages recommending what we feel to be the best bang for your buck or the most suitable piece of equipment for a specific need. You can check that out right here.


We want to provide a way to get the best content possible to Australian firefighters. News, photos, interviews, user-generated content or product recommendations – we steer clear of the negative and promote the positive.

If you would like to know more about how we can help, get in touch with us – we’d love to lend a hand!